Re: [AlpacaTalk] A new thread put on your thinking caps and let your imaginations fly!!!
I have a what if, too!
What if membership dues for AOBA were structured like they are for....
say.... the National Cattlemen's Beef Association (since there's been a
beef group model out there already).
1-50 head = $50
51-100 head = $80
101-250 head = $120
251-500 head = $200
501-1000 head = $300 + fair share*
1001-1500 head = $450 + fair share*
1501 & up = $600 + fair share*
Fair share is an additional fee of $.20 per cow/calf, $.10 per stocker
Maybe our AOBA dues should be more of a sliding scale. Say:
1-50 head = $50
51-100 head = $100
101-250 head = $250
251-500 head = $500
501-1000 head = $1000
1001-1500 head = $1500
1501 & up = $3000
I wonder how or if that would change the total dues remitted to AOBA? I
could definitely live with $50 annual dues, especially if it included
show division membership. In fact, I think show division membership
ought to be included with any farm membership. Do away with that as a
separate fee altogether.
I also think that leads should be available to all members after 30
days no matter what your level of membership. And the "little guy"
should not have to pay double for leads!
Participation in the FRG should also be on a sliding scale. All
opportunities should be on a sliding scale for fees! Of course many of
us, no matter how low the cost, will never be able to afford 10 or more
pages of advertising in the Herdsire edition. And we probably won't
have that many sires to market, either!
AOBA can definitely do a lot to make it easier for more members to
participate in the marketing opportunities.
Heather
Heather Zeleny
White Lotus Alpacas
Creswell, OR
541.895.0964
Holistic Farm and Elite Fleece
http://www.whitelot
http://tech.
On Nov 13, 2008, at 8:58 PM, Allison Moss-Fritch wrote:
>
>
> I'm up for a calm game of "What if".
>
> What if I were on the AOBA Marketing Committee..
>
> I would like to offer a smorgasbord of services.some very pricy and
> some
> quite inexpensive.
> bundle
> of services designed to help these small or large farms sell to their
> appropriate size and location market. Maybe a 4 state package of only
> those
> names of people who have asked to see alpacas.as leads within 50
> miles of
> point X .where a very small, very new farm is making its start.
>
> I would like to see some services developed to support new breeders,
> whether
> they are multipliers, seedstock growers, or breeders. Perhaps there
> could
> be some "scholarships" offered both to national and local AOBA
> certified
> shows..by "lottery" a winner farm could be chosen. Categories for
> farms in
> business less than X years or having only X or less alpacas.
>
> I would like to see where larger farms might choose a few very new or
> very
> small farms and nominate them to receive some "free or discount"
> services..like a couple of show entries and a pen for the nicest
> newbie farm
> that has not yet shown.a "gift of AOBA" and the mentor farm or farms
> that
> will host and assist them with their first show.
>
> I just might like to see each show choose blind, from a business card
> pool,
> for instance, a small and a large farm as "queen and/or king" of the
> show.
> Maybe they get a banner by ringside.and everyone who puts in a
> business card
> pays $5.00 to the pool to buy the sponsorship. Monies going to help
> defray
> show costs.
>
> See..there are ways to help even the smallest and newest farms.as
> well as
> the larger more established ones.and without playing favorites or
> costing a
> mint.
>
> I would love to see a farm offer to bring its most recent alpaca
> purchasing
> farm to a show..and share a pen for that newest animal...with a
> Banner for
> their pen as a "new owner gift". There are other ways one could
> support
> smaller or youger farms.and there are ways that don't hurt, might
> help the
> older, more established farms.
>
> I still think that any "established or large" farm that fails to see
> the
> connection between new alpaca purchasers and feeder farms (new,
> small, or
> young) to support their sales.is being shortsighted.
>
> New or Small farms need some services tailored to fit their needs and
> pocket
> books.and those sales can still be a good support to AOBA's marketing
> energies.
>
> AND YES>.it would help us if the AOBA BOD spent some
> effort/time/
> building a brand that was recognizable by the consuming public .so
> that the
> name "AMERICAN ALPACA EXCELLENCE" (or whatever.CERTIFIED AMERICAN
> ALPACA
> FIBER, for that matter.) meant to the buying public that they were
> buying a
> dependable American grown/ made product line that meant top quality
> at a
> fair value.
>
> And, no, that does not mean alpacas as meat.
>
> Allison Moss-Fritch
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posted by Chaddo at 10:03 PM
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