[AlpacaTalk] A new thread put on your thinking caps and let your imaginations fly!!!
I'm up for a calm game of "What if".
What if I were on the AOBA Marketing Committee..
I would like to offer a smorgasbord of services.some very pricy and some
quite inexpensive.
of services designed to help these small or large farms sell to their
appropriate size and location market. Maybe a 4 state package of only those
names of people who have asked to see alpacas.as leads within 50 miles of
point X .where a very small, very new farm is making its start.
I would like to see some services developed to support new breeders, whether
they are multipliers, seedstock growers, or breeders. Perhaps there could
be some "scholarships" offered both to national and local AOBA certified
shows..by "lottery" a winner farm could be chosen. Categories for farms in
business less than X years or having only X or less alpacas.
I would like to see where larger farms might choose a few very new or very
small farms and nominate them to receive some "free or discount"
services..like a couple of show entries and a pen for the nicest newbie farm
that has not yet shown.a "gift of AOBA" and the mentor farm or farms that
will host and assist them with their first show.
I just might like to see each show choose blind, from a business card pool,
for instance, a small and a large farm as "queen and/or king" of the show.
Maybe they get a banner by ringside.and everyone who puts in a business card
pays $5.00 to the pool to buy the sponsorship. Monies going to help defray
show costs.
See..there are ways to help even the smallest and newest farms.as well as
the larger more established ones.and without playing favorites or costing a
mint.
I would love to see a farm offer to bring its most recent alpaca purchasing
farm to a show..and share a pen for that newest animal...with a Banner for
their pen as a "new owner gift". There are other ways one could support
smaller or youger farms.and there are ways that don't hurt, might help the
older, more established farms.
I still think that any "established or large" farm that fails to see the
connection between new alpaca purchasers and feeder farms (new, small, or
young) to support their sales.is being shortsighted.
New or Small farms need some services tailored to fit their needs and pocket
books.and those sales can still be a good support to AOBA's marketing
energies.
AND YES>.it would help us if the AOBA BOD spent some effort/time/
building a brand that was recognizable by the consuming public .so that the
name "AMERICAN ALPACA EXCELLENCE" (or whatever.CERTIFIED AMERICAN ALPACA
FIBER, for that matter.) meant to the buying public that they were buying a
dependable American grown/ made product line that meant top quality at a
fair value.
And, no, that does not mean alpacas as meat.
Allison Moss-Fritch
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posted by Chaddo at 8:58 PM
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