It looks as though we may be seeing some signs of the
economy improving at last, and with increasing optimism
about the future, people will start to think about investing
in alpacas again. That, in turn, should lead to prices
increasing, so that we can see better prospects for the
alpaca industry in 2010.
Now is a good time to make sure that you have all of your
marketing plans in place for next year to take advantage
of the opportunities presented. As well as getting the farm
ready for visitors and doing whatever offline promotions
you can afford, if you are serious about selling alpacas you
must have your own website. There are many reasons for
this: if set up properly and optimized for your chosen
keywords, it will:
- Promote a professional image
- Differentiate your farm from others
- Appear in local searches for alpacas
- Provide unique information about alpacas
- Display your alpacas for sale professionally
- Gather names to build a prospect list
It is a startling fact that the majority of farms do not have
their own website; relying instead on sites such as Alpaca-
Nation and OpenHerd to showcase their herd. These venues
are all very well as additional resources (as long as you don’t
send your hard-earned visitors there!), but they are no
substitute for having your own site.
So if you want to stand out against the competition, don’t
just do what they do! Take advantage of the fact that they
don’t have a website and get one for your farm. And not
just any website – it has to have unique, relevant content
and be optimized to attract visitors and help to convert them
into buyers.
If you’re ready to move forward into 2010, email me for more
information on having a professional website designed for you,
or to request a free review of your existing site.
Chris Lewis | Alpaca Advantage| Virginia | USA
Telephone: (540) 635-5308 | Fax: (540) 635-7193
AlpacaAdvantage.com
Alpaca-Business-Plan.com
HighImpactSiteDesign.com
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