[AlpacaTalk] Re: Todays AOBA Update - Alpacas Magazine Update
I agree with Gary, one of the biggest values of AM is AS advertising/
My biggest complaint with AM is that there isn't enough substance anymore--it'
Morgen Bowers
Dreamwood Farm
Claverack, NY
--- In AlpacaTalk@yahoogro
>
> I've been following this for a bit.
> My other business is regional print advertising in national magazines.
>
> Costs depend on a few different factors.
> process/paper, postage/shipping, bind stop, poly stop etc....
> (probably doesn't make any sense to you)
>
> Any magazine, even targeting the same demographic can have higher cost
> depending upon the above mentioned factors and the amount of circulation
> it goes to. AM is a relatively high quality/low circulation magazine.
>
> The cost of producing AM is easily 55-65% of cost that may provide a
> reasonable gross profit. (then you of course have to deduct all administrative
> costs, office expenses, taxes, any commission paid on sales, .... and a lot
> more things I could ramble on about...) In my opinion, the net is probably
> not that much. All print is having a tough time.
>
> I would rather pay more money for the magazine as an AOBA member and see
> 50,000 comp copies going to doctor's offices, waiting rooms, airlines, salons/spas.
>
> And yes, we do market to each other, but to grow the industry as a whole we need
> to be exposed to more people & have greater visibility to the demographic market that
> is looking forward to retirement, a lifestyle change or investment.
>
> I really believe we all have to hang together or we hang separately.
>
> Let's use AM, and direct AM for our benefit.
> Small scale;
> Buy an extra copy or three, put a post-it-note, book mark or
> business card on your ad page, and leave it in a waiting room.
> When you stop at TSC or Barnes & Noble, take AM out of the back
> and put it right down front. (I do every time I go in)
>
>
> I think AM is a wonderful tool for all of us.
>
> Gary Simpson
> Tri-Valley Alpacas, Inc.
> Brookville, OH
>
>
> ----- Original Message -----
> From: kuskapakufarm
> To: AlpacaTalk@yahoogro
> Sent: Monday, April 05, 2010 3:56 PM
> Subject: [AlpacaTalk] Re: Todays AOBA Update - Alpacas Magazine Update
>
>
>
> I want my Alpaca Magazine in PRINT.
>
> I take it to the pasture to read sometimes, I bring out issues to display on farm day or give to new people.
>
> The Magazine does NOT loose money. It is a cost of that advertising. the fact that it is in Barnes and Noble, tractor supply etc. Is good for all of us.
>
> The cost of Alpaca Magazine should be figured into the advertising budget each year, and then thats it .. A cost of supplying this kind of advertising.
>
> Just like the TV ads it is a form of advertising and it cost money.. That is fine with me. I see it as one of the good things AOBA spends money on.
>
> The E-blast was in horrible taste yesterday at the same time no less than what I have come to expect from the parties sending it out.
>
> They have made it clear from the beginning who they want us to vote for, and who they don't want us to vote for..
>
> Just my 2 cents,
>
> Vida
>
> Vida Palmer
> Kuska Paku Farm
> www.kuskapaku.
> Moss Point, Ms
>
>
> --- In AlpacaTalk@yahoogro
> >
> > Brad:
> >
> > I'm sorry that this seems to be such a sore subject for you. I certainly didn't intend to upset anyone by simply stating my preference. I also failed to mention that I would be more than willing to pay for the print version. If I value something like printed magazines, books, steaks, John Deere tractors, etc and choose to have them for ME (not you), then I"m willing to pay for them. For the record, I don't eat steak, I can't afford a JD and wait until books come out in paper back. All I attempted to do was to give another side to the issue.
> >
> > Susan
> >
> > Susan Forman
> > Dewey Morning Alpacas
> > Washington Court House, OH 43160
> > 740-636-1899
> > http://www.alpacana
> > Home of Huey, Louie, and Dewey!
> >
> >
> > ----- Original Message -----
> > From: Brad Hamilton
> > To: AlpacaTalk@yahoogro
> > Sent: Monday, April 05, 2010 9:28 AM
> > Subject: [AlpacaTalk] Re: Todays AOBA Update - Alpacas Magazine Update
> >
> >
> >
> > I would prefer to eat steak at the outback every day but I don't have
> > the money! The free print mag is over! No money! We wasted it. We
> > donated it, etc... That doesn't matter at this point, it's gone. The
> > only way to balance the books is to up add sales (not going to happen)
> > or stop giving them away to members. (by the way add prices have stayed
> > the same and the value of alpacas has gone down 70% in two years!)
> >
> > Keep it available to purchase if need be but most members would be just
> > fine with a down loadable version. Only a government can work in the
> > red. We can't sell bonds or print money or fudge the books.
> >
> > Brad Hamilton
> > Zenith Alpacas
> >
> > PS - You would be able to print off any part of the mag you wanted or
> > even buy printed versions also.
> >
>
posted by Chaddo at 8:26 AM
0 comments
