[AlpacaTalk] Rural Entrepreneurs Get Overlooked in this Economy

 

But they're learning how to get visible!   Ellie Winslow, sympathizes with the plight of rural entrepreneurs—the small farmer, homesteader and livestock producer.  They have been largely overlooked in this economic recession.  To help them catch more customers, Ellie has a new book out now, titled "Economy Proofing Rural Business: Better Marketing Means More Money."  It contains ninety-six short chapters to show them how to implement effective marketing that works.    Better marketing makes a huge difference.  Ellie Winslow  demonstrates this to her clients and readers (alpaca, goat, sheep producers and organic produce growers).  Often, they're also crafters with remarkably creative products for sale.     Most of these rural entrepreneurs have moved into country living to find an alternative to city life.  The lifestyle is wonderfully satisfying.  But when they have a barn full of animals, a field full of produce, or a shop full of craft products, they come up against the reality of "How do I find customers for this stuff?" This new book outlines concepts and steps that make small farms and homesteads more viable economically by finding the customers they need.    Most rural entrepreneurs don't have marketing know-how and general marketing books and classes are targeted only to urban products and business.  Ellie brings forty years of rural living and livestock experience plus forty years of executive, marketing and sales accomplishment to this dilemma.  With a foot in both worlds, she fills a niche that was sadly solitary.  She has translated business and marketing concepts for rural business owners in a fun, easy to read volume.   Ellie has written three other books, "Making Money With Goats" now in its sixth edition, Marketing Farm Products," and "Growing Your Rural Business."  She also facilitates seminars all over the US to teach marketing to livestock and grower groups.  Complete information about her books and services can be found at http://beyondthesidewalk.com or she can be reached by phone at 619-461-2401.   http://beyondthesidewalk.com Marketing Workshops, Books, blog/free newsletter & consulting: Growing Your Rural Business: From the Inside Out Marketing Farm Products: and How to Thrive Beyond the Sidewalk Economy Proofing Rural Business Making Money With Goats

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