Re: [AlpacaTalk] Let them eat cake.Libby responds
Great post, Gary!
When Jerry was on the AOBA marketing committee, they developed such a tv
spot...an infomercial where breeders could substitute their farm
information so it does exist. Please contact Jerry or AOBA...it works
very well. We ran it once and were overwhelmed with responses. I think
there are more things available than many people realize.
Congrats on your sales.
Libby
Libby Forstner
Magical Farms, Inc.
Litchfield Ohio
(330)667-3233
"Gary & Maryann Simpson" <info1@tri-valleyalp
Sent by: AlpacaTalk@yahoogro
11/11/2008 12:41 PM
Please respond to
AlpacaTalk@yahoogro
To
<AlpacaTalk@yahoogro
cc
Subject
Re: [AlpacaTalk] Let them eat cake.Libby responds
Girls, girls, girls, please..... (I always wanted to say that....)
I've met Jerry at the farm and saw him again over the weekend.
(making an incredible car key catch from Ty, just prior to the yearling
boy taking a blue)
We think you guys are fine people and also in defense of Heather, I think
she is feeling
some of the same frustration that most of us are. It is the worst markets
for the U.S. financially
in decades but we still sold 3 animals in our first 11 months of business.
There are people out there
with money that they don't want to lose in the market. They just have to
be educated, contacted and sold.
As far as mega-farms versus small operations, the main difference is in
the economy of scale. More money for advertising, shows, more frequent and
higher quality breedings, etc.....
I don't fault larger farms for what they are able to afford to do to
further their business. That's why it's a business. I do think AOBA could
do a lot more for small farm development. There are many more things we
can do as small operations if we're given a little help. AOBA for one
thing, should provide us with the TV spot they run. TV is fairly cheap and
a group of small regional farms could edit & tag it at the end with their
information.
As far as we go, we are putting our advertising dollars outside the
existing industry. Our philosophy is that growth is going to come from
bringing new owners into the business. My other business is regional print
and web advertising in national magazines and their websites. The
demographic composition are women, 25-54, median age of 51, HHI of $60K+.
This is who we are targeting.
Needless to say, we all have our budgets, but still need to advertise. You
gotta love Bill Gates. "If I were down to my last dollar, I'd spend it on
PR."
----- Original Message -----
From: Heather Zeleny
To: AlpacaTalk@yahoogro
Sent: Tuesday, November 11, 2008 12:07 PM
Subject: Re: [AlpacaTalk] Let them eat cake.Libby responds
Hi Libby,
I'm terribly sorry if you felt my post was unfair. And in fact, I
barely spoke about ILA at all. By the way, I said "Old Boy's Club", not
"Good Ol Boys". Two entirely different concepts.
And Libby, it's very easy to say, "If you think it's too expensive,
don't complain about it, set up your own system". Ah yes, very easy to
do if you think $5k is a bargain. Let them eat cake? Yes, I'd much
rather complain than have more money than 95% of the rest of us...
Libby, those comments are extremely insulting.
If all of these $1500 and $5k PER YEAR programs are within one's
budget, I guess there is no problem. But if you add up all of those
fees, just participation in them can be 100% of some people's annual
GROSS income! And you choose to characterise me as unfair, because I
feel that the pricing scheme set up by those who are already very very
rich, is unfair? Oh that Heather, she's just a complainer. It's exactly
like telling sweatshop workers or migrant farm workers they can just
get another job. They don't have just sit around and complain.
Your condescending attitude toward "the rest of us" would be laughable
if it weren't so insulting. I remember last year when you tried to
convince me that the "Benefactor" program at AOBA was made up of
"generous" souls. When in fact, it is a quid pro quo agreement. THEY
get the newest leads, at the lowest price. THEY get the membership
directory in electronic form, so they don't have to pay for eblasts.
THEY get:
2009 INDUSTRY BENEFACTOR PROGRAM *
Gold Benefactor $1,500 Annually*
Platinum Benefactor $5,000 Annually*
Alpacas Magazine Subscription
Use of appropriate Annual Benefactor Logo Design
Appropriate Benefactor Notation in Membership Directory
Annual Recognition Award with appropriate logo for Display at Farm
Recognition on AlpacaOwners.
Recognition at National Conferences as a Benefactor
Alpacas Magazine Industry Benefactor Recognition Spotlight listing in
Winter Issue
Annual Excel Spreadsheet of Membership Database (2nd Quarter and 4th
Quarter) *Gold*
Excel Spreadsheet of Membership Database Updated Quarterly *Platinum*
Option to purchase leads after 30 days at $0.20 cents per lead. Leads
produced during January are available on March 1 and so on *Platinum*
Listing In Every Issue of Alpacas Magazines as Platinum Benefactor (for
current calendar year as a Benefactor) *Platinum*
Honorary Seating at AOBA Annual Meeting and Auction
Annual Platinum Benefactor Collectable Display Award
Permanent Listing on Platinum Benefactor Plaque at AOBA Headquarters
for each calendar year of participation
* Must be Farm Member to Participate
There used to be a Lifetime membership at AOBA, I think it was $5k but
I'm not really sure so don't attack me if this figure is incorrect.
Now, it's $5k every year.
On Nov 11, 2008, at 6:38 AM, libby@alpacafarm.
> Hello Gary,
>
> Heather is blatantly unfair with this post. I guess the "good old
> boy" is
> Jerry, my husband.
[Non-text portions of this message have been removed]
[Non-text portions of this message have been removed]
[Non-text portions of this message have been removed]
Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe
__,_._,___
posted by Chaddo at 1:01 PM
0 Comments:
Post a Comment
<< Home