Re: [AlpacaTalk] marketing

I am also interested. Could you post it to the group so we all can benefit?
Thanks so much. Flossie

Flossie and Joe Carmichael
GentleGrangeAlpacas
Jamison,Pa.
http://www.alpacanation.com/gentlegrange.asp

>From: Amanda Poyner <amanda@bartonalpacas.co.uk>
>Reply-To: AlpacaTalk@yahoogroups.com
>To: AlpacaTalk@yahoogroups.com
>Subject: Re: [AlpacaTalk] marketing
>Date: Sun, 09 Sep 2007 14:24:48 +0100
>
>Dear Wendy,
>
>Even though I am over the pond, I would also be interested in what works
>and what doesn't. Thank you for being so generous.
>Best Wishes
>Amanda
>www.bartonalpacas.co.uk
>Sharon or Jim Dear wrote:
> >
> > Yes we would be interested thanks.
> >
> > Wendy Edwards <wendy.edwards@shaw.ca <mailto:wendy.edwards%40shaw.ca>>
> > wrote: hi - i'd like to get this discussion going, as marketing is a
> > focus for all of us. We have found ourselves in the position where
> > money is going out, all the time, but not much coming in - We've only
> > been alpaca farmers for a year and i was told it takes three years to
> > "make money", but in the meantime the bills are piling up.
> >
> > I ordered a farm marketing book that was mentioned on this website,
> > and have found it to be extremely informative. We have just spent
> > three days at a local Fall Fair . It is the first time i've ever done
> > anything like this. I followed some of the suggestions in the book and
> > our exhibit was outstandingly popular. We took one of our girls who is
> > really cute and sociable and she was the hit of the "Old McDonalds
> > Farm" - i am not a salesperson but i was able to put together an
> > effective display that appealed to different market groups.
> >
> > To make a long story shorter, I think the key here is exposure - we
> > gave out over 150 of our business cards, sold two of our males, and
> > lots of our fiber. One woman even bought the big basket of rosemary i
> > had brought as a decoration. I realized i am deep-down reluctant to
> > part with our animals as i put heart and soul into looking after them,
> > especially the crias. This attitude has not encouraged sales in the
>past.
> > We have had hoards of people ask if they can come over to see our farm
> > and talk about alpacas - (now i have to rush around and clean up to
> > make us presentable).
> >
> > I have volunteered to take over the management of "McDonalds Farm" for
> > next years fair and i will make sure our alpacas have the nice big
> > paddock. Both local news papers have asked if they can write an
> > article on our alpaca farm, with pictures. Of course i said yes
> >
> > So many people were totally surprised to find out our farm is right
> > here in the valley that i realized my previous advertising (or lack
> > of) hasn't been very effective.
> >
> > I can share the ideas that worked best for our exhibit if anyone is
> > interested.
> > Wendy
> > DreamWeaver Alpacas
> >
> > [Non-text portions of this message have been removed]
> >
> > Jim and Sharon Dear
> > St. Lawrence County
> > Potsdam, New York
> > THE DEAR ALPACA FARM
> > www.dearalpacafarm.com
> >
> > 315-268-1627
> >
> > ---------------------------------
> > Luggage? GPS? Comic books?
> > Check out fitting gifts for grads at Yahoo! Search.
> >
> > [Non-text portions of this message have been removed]
> >
> >
>

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