Re: [AlpacaTalk] marketing
Dear Wendy,
Even though I am over the pond, I would also be interested in what works
and what doesn't. Thank you for being so generous.
Best Wishes
Amanda
www.bartonalpacas.
Sharon or Jim Dear wrote:
>
> Yes we would be interested thanks.
>
> Wendy Edwards <wendy.edwards@
> wrote: hi - i'd like to get this discussion going, as marketing is a
> focus for all of us. We have found ourselves in the position where
> money is going out, all the time, but not much coming in - We've only
> been alpaca farmers for a year and i was told it takes three years to
> "make money", but in the meantime the bills are piling up.
>
> I ordered a farm marketing book that was mentioned on this website,
> and have found it to be extremely informative. We have just spent
> three days at a local Fall Fair . It is the first time i've ever done
> anything like this. I followed some of the suggestions in the book and
> our exhibit was outstandingly popular. We took one of our girls who is
> really cute and sociable and she was the hit of the "Old McDonalds
> Farm" - i am not a salesperson but i was able to put together an
> effective display that appealed to different market groups.
>
> To make a long story shorter, I think the key here is exposure - we
> gave out over 150 of our business cards, sold two of our males, and
> lots of our fiber. One woman even bought the big basket of rosemary i
> had brought as a decoration. I realized i am deep-down reluctant to
> part with our animals as i put heart and soul into looking after them,
> especially the crias. This attitude has not encouraged sales in the past.
> We have had hoards of people ask if they can come over to see our farm
> and talk about alpacas - (now i have to rush around and clean up to
> make us presentable)
>
> I have volunteered to take over the management of "McDonalds Farm" for
> next years fair and i will make sure our alpacas have the nice big
> paddock. Both local news papers have asked if they can write an
> article on our alpaca farm, with pictures. Of course i said yes
>
> So many people were totally surprised to find out our farm is right
> here in the valley that i realized my previous advertising (or lack
> of) hasn't been very effective.
>
> I can share the ideas that worked best for our exhibit if anyone is
> interested.
> Wendy
> DreamWeaver Alpacas
>
> [Non-text portions of this message have been removed]
>
> Jim and Sharon Dear
> St. Lawrence County
> Potsdam, New York
> THE DEAR ALPACA FARM
> www.dearalpacafarm.
>
> 315-268-1627
>
> ------------
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> Check out fitting gifts for grads at Yahoo! Search.
>
> [Non-text portions of this message have been removed]
>
>
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posted by Chaddo at 6:24 AM
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