[Alpacasite] Re: EXCELLENT marketing lesson from a llama clothing retailer

I'm hoping to influence the AOBA and AFCNA marketing committees to
start allocating budget for this.

In the past I've seen extraordinary marketing dollar leverage by
using PR firms. It's amazing the results you get paying the right
firm a few thousand dollars a month.

If the demand was there the production would follow. Asian companies
have been making textiles out of really fine fibers (silk for one)
for hundreds of years.

Greystone Manor
Gary Epp

--- In Alpacasite@yahoogroups.com, "rchczc" <Radched@a...> wrote:
>
>
>
> Gary,
>
> This is exactly my point when I enquired about the cashmere
clothing
> on AOL. I know we don't have the production to put alpaca
products
> in the stores like the cashmere producers do (makes sense - thanks
> Jan D. for your reply), but we need to start by educating the
public -
> how do we do this?
>
> Heidi Christensen
> Graham WA
>
>
>
>
> > Why are we arguing about how best to get people to come to our
> > ranches and buy alpacas when we really should be figuring out
how
> to
> > make every person in the world that is considered middle class
or
> > better, in their respective culture, consume 2 ounces of alpaca
> > fiber a year?
> >
> >
> > Greystone Manor
> > Gary Epp
> >
> >
> >
>

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