[Alpacasite] Re: Farm & Ranch Guide

--- In Alpacasite@yahoogroups.com, "ronnie_downs" <rdowns@g...> wrote:
>
>
>
> Having said all that, I did purchase my listing on the website and
> in the printed guide, though I didn't go for the 1/3 page ad. I
> purchased mainly to have access to the leads, though I'm beginning
> to wonder what the quality of those leads might be. I read in
> someone's post that purchasers of the 1/3 page ad would have first
> access to the leads - is this true?

WHile I can not find a copy of the F&RG rules for this year, in the
past access to the leads has been determined by level of participation
in the F&RG. From memory (which may well be wrong)

1/3 page advertisers can access leads at 30 days.
Text advertisers access leads at 60 days
Everyone else at 90 days.

You are correct regarding cost. Contrary to what logic might suggest,
a lead accessed at 90 days by a non-F&RG participant costs more than
a lead accessed at 30 days by a 1/3rd page advertiser.

This raises the question of what constitutes a membership privilege,
and by extension, what consitutes a "class" of membership.

The bylaws do not provide for a "marketing mebership". Therefore,
logic would suggest that farm members should all have equal access to
leads, both cost and timing. To differentiate between farm members
that advertise and those that don't is to create a new, and
unauthorized, class of membership.

The easiest solution is to do away with the F&RG and send out the
membership directory. Everyone is treated equal, and there is no
duplication of publishing expenses. The Board can raise dues for farm
memberships by Board action. And, the Board can define inclusion in
the Member Directory (a member privilege) to include only Farm
memberships.

John Merrell
Gateway Farm Alpacas
http://www.gateway-alpacas.com
Alpaca, a natural elegance...

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