Re: [Alpacasite] Farm & Ranch Guide

Me too, Ron. Thinking outside the box-- I like it. I would participate
in a program like that.
Cindy Harris
Alpacas at Windy Hill
7660 Bradley Rd. Somis CA 93066
(805) 386-2394
www.alpacalink.com <http://www.alpacalink.com>
Home of Inca's Luster King <http://www.windyhillranch.org/lusterking.html>

Richard Hall wrote:

> I agree Ron, what an amazing idea! It solves everyones issues.
> Teresa Hall
> richardandteresa@sbcglobal.net
> Castle Ranch Alpacas
> Redding, Ca.
>
> ronnie_downs <rdowns@gmail.com> wrote:
> I've been lurking for awhile, but feel it's time to kill two birds
> with one stone - get my first posting out of the way, and weigh in
> on the Farm & Ranch Guide while I'm at it.
>
> I'm brand new to the industry. I've just bought 5 Suris, and am
> agisting 1 additional Suri and 2 Huacayas for a friend, who I also
> talked into buying alpacas. As someone who's owned a variety of
> businesses throughout my adult life, I understand the value and
> absolute necessity of marketing and advertising. I STRONGLY feel
> that charging $9.95 will be a substantial deterrent to most
> consumers. I began my research into the alpaca industry only 10
> short weeks ago, and invested 5 weeks later, so all this is pretty
> fresh in my mind. I can tell you that, given all the other sources
> of information available, there is absolutely NO WAY I would've paid
> ten bucks for the catalog. Why should I? Google provided weeks of
> non-stop reading, complete with ranch websites and phone numbers,
> and I've only scratched the surface.
>
> Having said all that, I did purchase my listing on the website and
> in the printed guide, though I didn't go for the 1/3 page ad. I
> purchased mainly to have access to the leads, though I'm beginning
> to wonder what the quality of those leads might be. I read in
> someone's post that purchasers of the 1/3 page ad would have first
> access to the leads - is this true? I didn't see that anywhere,
> though I did read that the lead price is different for each of the 3
> levels of advertising. If the larger advertisers get quicker access
> to the leads, I'd sure like to have known that before I chose my
> level. Maybe I just missed it somehow.
>
> I, for one, would much rather pay a higher price for advertising
> than to expect consumers to pay for the catalog. Compared to
> conventional advertising, the rates we're being charged are quite
> low.
>
> I like Rick's idea of making the catalog available as a pdf
> download. I know I would've downloaded it immediately.
>
> Since the policy is already set for this year, here's an idea. What
> about setting up a sponsorship program, whereby member ranches would
> pay the postage for x number of catalogs mailed to their area? Maybe
> include a card stating something like "The costs of postage and
> handling for these materials have been graciously sponsored on your
> behalf by xyz ranch, conveniently located in yourtown, ca." I'd be
> willing to bet that would result in a ranch visit. Just
> brainstorming here - I'm sure this whole concept would need some
> tweaking. I'd be willing to set up an account with AOBA to be
> debited whenever F&RGs were mailed to interested consumers in my
> area.
>
> Just my thoughts,
>
> Ron Downs
> Twisted Lock Alpacas, Inc.
> Sierra Madre, CA

[Non-text portions of this message have been removed]

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