Free Alpacas Newsletter- How to Profit from Alpaca Farming

Tuesday, August 19, 2008

Re: [AlpacaTalk] Male Births

>Hence my question, how do you develop a marketing plan selling
>males?

Since I teach marketing workshops, I thought I'd give you my take...

Number One ...before you can develop a marketing plan, know your customer. Who are you marketing to? You have to know what they want, not what you want. Do they want to raise young animals or buy grown boys? What are they looking for, then meet their need. ANd you find out by asking them (at least that's the easiest and lesst expensive way.)

Good luck,

Ellie

New blog of tips + Marketing Workshops & Books:
Growing Your Rural Business: From the Inside Out
Marketing Farm Products: and How to Thrive Beyond the Sidewalk
Making Money With Goats
http://beyondthesidewalk.com


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