Re: [Alpacasite] Re: Getting More People into the Alpaca Industry

Education is foremost in building successful ranches.

Jim Patrick
Patricks' Pastures Alpaca Ranch & Habitat
3030 N. Trinity Rd.
Denton, TX 76208
940-323-1011 (Ranch Office)
214-505-0754 (Jim Patrick's Mobile)
patrickspastures@verizon.net
www.patrickspastures.com
----- Original Message -----
From: Judith Korff/Ladysong Farm
To: Alpacasite@yahoogroups.com
Sent: Saturday, November 26, 2005 6:38 PM
Subject: Re: [Alpacasite] Re: Getting More People into the Alpaca Industry

Thanks, Jim -- I also enjoyed our conversation. For those of you who weren't privy to that discussion (as in everybody else!), Jim was concerned that my initiation of a dialogue on unsuitable sales was being specifically critical of him and his program. That was not my intent, and I apologize if it was taken that way. Since there are hundreds of readers on alpacasite, I was concerned that Jim's posts might offer the impression to breeders who are still formulating their marketing program that exceptionally affordable start-up packages might help drive sales. While this may be so, those sales ultimately might not be in the long-range interests of the buyers. When we breeders focus our marketing in the industry start-up range, there exists the prospect of innocently "seducing" unsuitable buyers into the industry through unusually affordable packages, leading them to make decisions they would not otherwise make -- particularly impulse shopping. Obviously, careful screening of
start-up buyers would help to avoid that hazard, and that is something that Jim is also concerned about. This is not to say that a marketing program directed at this end of the industry is inappropriate, but that it has some special hazards that anyone undertaking it should consider.

The educational/support component of marketing was another thing that I (and others here) have mentioned being very concerned about with respect to sales to newbies. However, in further discussion Jim's marketing program with him, I learned that Jim's posts on alpacasite have really only covered the "bare bones" of his program, and had not revealed (or if they did, I missed it) the educational and support component, which he explained to me in our talk. Again, I apologize if my comments were taken as critical of Jim's marketing program. However, I believe it was important that some of these potential hazards be noted and acknowledged.

Judith Korff
LadySong Farm
2473 Bunker Hill Rd.
P.O. Box 33
Steamburg, NY 14783
(716) 354-6355
A Holistic Management Farm
Conducting a Symphony of Quality, Value and Customer Care

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