[AlpacaTalk] So You Want A Website?
Anyone who is trying to do business without their own website
is fighting a losing battle against their competitors—ALL the
most successful farms have had their own sites for years and
do most of their business through them.
It really shouldn’t be necessary to explain to anyone in 2010
why a website is essential, so the next questions are, what
should it contain and how much should it cost?
The answer to the first question is a negative—it should not
be a cookie-cutter site like hundreds of others out there, with
5 pages consisting of a Home page, About Us, About Alpacas,
Alpaca Sales and Contact Us. The site must also include useful
information and details of how you are different to other local
farms. If you just offer the same as everyone else, why should
someone buy from you instead of them?
Your site should contain fresh content and it should be updated
regularly—the more pages it has and the more frequently they
are added, the better they will rank in the search engine results.
It is also vitally important that the site is optimized for search
engines. That means setting up everything from the domain
name, the pages titles, and meta tags to the heading tags in
the text and the density of the keywords for which you want to
rank. Without this detailed and critical work you are likely to
end up with a pretty site that doesn’t generate leads and sales.
The second question, what should it cost, is more difficult as
the larger the site, the better, and that means investing more
in its development. But there are some guidelines—don’t get
a novice to design your site, no matter how little it costs—you
will waste your money.
Don’t be tempted by the free site hosting services and their
“build a site overnight” offers—those sites can never perform
well as the engines don’t take them seriously. And don’t think
you can get a professionally designed and optimized site for a
couple of hundred dollars—it can’t be done.
Your web designer should not just provide an empty site for
you to fill out—they should write all the copy for you to make
sure that it will perform well in searches. There is a huge
difference between a website designer and an Internet
marketer and you need the latter to develop your site if you
want it to be an effective part of your farm marketing strategy.
For a copy of our detailed 13-page search engine optimization
report “SEO for Local Businesses” email me and I’ll be happy
to send it to you.
Chris Lewis | Alpaca Advantage|
Telephone: (540) 635-5308 | Fax: (540) 635-7193
AlpacaAdvantage.
HighImpactSiteDesig
posted by Chaddo at 9:44 AM
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