[AlpacaTalk] Do you make these mistakes in marketing? Take the quiz.
Do you give all the facts about your animal (or product)?
Do you talk about yourself?
Do you know any selling techniques that work?
Do you know what's the difference between features and benefits?
Do you take advantage of free publicity?
Which is more important, your product or your customer?
Answers:
Giving all the facts about your animal is not the most effective way to advertise.
Talking about yourself (or your farm) won't get you customers.
There are dozens of selling techniques in Marketing Farm Products and even more to come in Growing Your Rural Business
Read about the difference between features & benefits in both books and why it matters!
Write a press release for free publicity, but do it so the editor WANTS to publish it!
Who hands over the money?
Find out moree--The easiest way to make your marketing more effective!
Marketing Farm Products is a compact marketing education, with worksheets galore
http://beyondthesid
Growing Your Rural Business : advanced marketing ideas, coming out this month! Email me for more information or advanced purchase.
If you don't like either one, I'll happily buy them back!
Growing Rural Businesses at http://beyondthesid
Marketing Workshops and Keynote Speaking
Books:
Growing Your Rural Business: From the Inside Out
Marketing Farm Products: and How to Thrive Beyond the Sidewalk
Making Money With Goats
plus copywriting services and consulting
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posted by Chaddo at 6:03 AM
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