[AlpacaTalk] MARKETING FARM PRODUCTS--for small farms and crafters!
For those beyond the sidewalk who need to sell things they grow, raise and create...
MARKETING FARM PRODUCTS: And How To Thrive Beyond the Sidewalk
By Ellie Winslow
http://www.beyondth
Step-by-step coaching in simple language, with clear information and how-to-do-it worksheets to help!
Money Back Guarantee--if not completely satisfied I'll buy it back!
Marketing can now be just another creative challengemuch like the creative challenges of growing good produce, breeding good animals, or creating great crafts and services. Marketing can becomean adventure!
Comments from readers:
"I hold a Business Degree in Marketing--Master'
"Just bought your book--took it with me while visiting another farm, and couldn't get it back from her; so I need another one. From what I've read so far, it's definitely worth paying twice for."
"I've read everything out there on marketing. If you saw my library, it would make your head spin. It's nice to read something pertaining to farming.....
"I'm reading Ellie's new farm marketing book right now and it's TERRIFIC! I'm learning soooo much (no wonder I've never been able to sell anything)."
"This is a much-needed book. As more people go back to the land, they need
to be able to handle the business challenges of running a farm."
"I was one of the people who proofread Marketing Farm Products and it is AWESOME! In fact, I'm ordering copies hot off the press for several of my friends. I can truly say I learned something new on almost every page and I'll be using Ellie's principles to sell my Storey goat book as well as several titles I plan to self-publish. If you sell anything--any sort of home-based product at all, honestly, you NEED this book. It's much, MUCH better than any other sales or marketing book I've ever read."
Chapter Headings:
Chapter OneWhat do you mean by Marketing?
Defining Marketing
Brief Historical Perspective on Marketing
Defining Your Success
The 4 "P's" of Marketing the components
Chapter TwoThe First "P" of MarketingProduct
What Are You Selling and How Good Is It?
Primary Farm Productsgrow it, raise it
Secondary Farm Productsvalue Added
Tertiary Farm Productscreate it
How's the Quality?
Chapter ThreeThe Second "P" of MarketingPrice
How to Determine the Right Price
Basic Economics
Cost Accounting
Whatever the Market will Bear
Market Research
Cost Accounting Worksheet
Chapter FourThe Third "P" of MarketingPlace
Where Shall I Do My Marketing?
Signs Ads
Handouts Public Events
Presentations Word of Mouth
Retail Space Miscellaneous
Merchandising Wholesale
Websites Indirect ideas
Chapter FiveThe Fourth "P" of MarketingPromotion
Promotion Begins With a Marketing Plan
Chapter SixMore Promotion
Marketing Basics
Marketing is about your customer
Facts vs. benefits
Chapter SevenMore Promotion
Benefits, Benefits, Benefits
Chapter EightMore Promotion
CopywritingThe Art of Persuading in Writing
Headlines
Information
Asking for the sale
Rules for success
Chapter NineMore promotion
Promoting with Color, Design and Fonts (Typography)
Color has feeling
Design Components
Emptiness & Symmetry
Unity
Gestalt
Dominance
Hierarchy
Fonts (Typography)
Chapter TenMore promotion
Your Brand, Packaging and Label
Developing a Brand
Packaging & Labels
Chapter ElevenMore Promotion
Effective Websites
Chapter Twelve More Promotion
Miscellaneous Marketing Strategies
Unbranded Marketing
Opening Price Point
Guarantees
Putting on Events
Writing a Press Release
Chapter Thirteen More Promotion
Customer ServiceThe Heart of a Business
Golden Rule customer service
Smiling and Listening
Staying in touch strategies
The tough customer and complaints
Chapter Fourteen More Promotion
The Psychology of Persuasion--
Contrast
Reciprocation & Concession
Commitment and Consistency
Authority
Scarcity
Conformity
Liking
Chapter Fifteen More Promotion
Tools for Reaching People & Getting a Yes
Chapter Sixteen How's That Working for You?
How Effective is My Marketing?
Chapter Seventeen Overview Business Strategies
Business Plan
Personality & Team Building
Mentoring Your Team
Chapter Eighteen -- The Power of Positive Thinking
http://beyondthesid
Books, soap and Marketing Workshops
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posted by Chaddo at 9:38 PM
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