[Alpacasite] Re: F&R Guide / Alaca Magazine

Tim,

Someone has probably asked these questions before, but, how many
guides does AOBA mail out annually on average? What is the actual
S&H cost attributed to these mailings? Where did the $9.95 amount
come from, is this the actual cost involved or is the MC generating a
slight revenue from this to offset expenses in production?

Not trying to cause more problems, just trying to justify the charge
in my mind based on the number of farms listed within the guide. A
breakdown, so to speak, of each farm's share of the total actual cost
of shipping guides.

By the way, I would be willing to pay an increased membership fee
and/or advertising rates, and I am not complaining about the
seperation of benefits - as I understand the need to generate
revenues in business. And paying for AM does not bother me much, as
I enjoy the magazine and we pay much more than that for one night
out.

My concern is only with requiring prospects to pay to have our
materials sent to them. It is a tax deductible business expense, so
AOBA can't be taking a bath on the shipping. Did the MC consider the
possibility of passing on the cost to the farms - as it is tax
deductible for us as well? But a prospect that does not buy their
alpacas within a specific timeframe, cannot write it off (legally).
And yes, I do realize it is only $10. However, discouraging any
prospect may cost much more in the long run - either to a single farm
or the industry as a whole.

Janet Hufford
Dream Chaser Alpacas

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