Re: [Alpacasite] Re: F&R Guide / Alaca Magazine

Yes Tim, I would be willing. We could give this a try and if it fails then maybe charging more for the ads would be the way to go. Personally, yes paying a $1000.00 would be something I could easily budget, I conside PR to be the main and one of the most important instruments I have to making my farm successful, I make sure I have adequate funds to properly advertise. I am not really disagreeing with your aproach, this is just my thoughts, and the way I steer our farm. You guys have long considered this, debated it, and threw your experience and gut instinct in the mix and this is what you came up with, I am with you as long as you cut losses if it does not work and take the next feasable route.
Merry Christmas to everyone and a good night.
Teresa Hall

Tim Wilson <tpwilson2@adelphia.net> wrote:
Teresa,

Your idea was debated heavily and it was decided by the MC that
many/most farms would be resistant to an increase in costs for the F&RG
and it was decided that asking the responding public to pay a S&H charge
would help qualify the lead to those that advertised in the F&RG and
used the lead program (they go hand in hand). We hope we made the right
decision and if given time we shall see.

Would you be willing to pay $1,000 for a F&RG ad and get the Alpaca
Magazine for free (and eliminate the S&H charge)?

Thanks for your input.

Tim Wilson
Sterling Forrest Alpacas
Chagrin Falls, OH

Richard Hall wrote:

>Hi Tim,
> I like your thoughts on raising the price for ads in the F&RG, makes more sense then charging S&H and publishing.
> Teresa Hall
>
>Tim Wilson <tpwilson2@adelphia.net> wrote:
> Susan,
>
>I appreciate the fact that Alpaca Magazine is so well received, we too
>cannot wait until the next issue arrives. Like when you used to receive
>the Sear's catalogue.
>
>Please note that your membership dues do not even begin to touch the
>cost of marketing. The dues do not even cover the cost of running the
>association much less beginning to cover the cost of marketing. The
>single largest source of marketing dollars come from the F&RG. With the
>ever increasing cost to print and mail the publication it was decided to
>implement a S&H charge to help recover these costs (printing and
>shipping) so that more dollars could be left to advertise alpacas to new
>prospective alpaca farmers (in support of those that chose to advertise
>in the F&RG).
>
>I would agree that we all hate to consider that costs increase and we
>all hate to pay more for services rendered but unfortunately costs rise
>and we have to recoup those costs somehow.
>
>I pose the following question: "Since our membership dues are set in our
>Bylaws, and history has proven that it is VERY DIFFICULT to change the
>bylaws and thus very unlikely to change the membership fee, how many
>would be in support of raising the fee for the F&RG ad to $1,000 and
>making the AM magazine as part of the benefits of placing an ad in the
>F&RG"?
>
>If there is resounding support I suspect that the Marketing Committee
>would consider such an approach.
>
>Tim Wilson
>Sterling Forrest Alpacas
>Chagrin Falls, OH
>
>Susan Retzer wrote:
>
>
>
>>I too was very dismayed to learn that "Alpacas Magazine" would now
>>cost members additional funds. I know, I know, we pay AOBA dues to
>>pay for and benefit from the marketing of alpacas in general...blah,
>>blah, blah. But, it sure seems that we are getting less and less
>>for our money. Everything that is a tangible benefit, listing in
>>F&R Guide, web site listing, and now "Alpacas Magazine" costs a fee
>>outside of dues. If indeed the price is now going to be $75, that
>>seems rather much considering that this year, subscriptions for NON-
>>AOBA members was only $35.
>>
>>Okay, I feel better now and will go back to pressing my nose against
>>the mailbox door anxiously awaiting the next A.M issue :-)
>>
>>Susan Retzer
>>Singalong Alpacas
>>If you don't know the words...
>>just HUM!
>>Jacksonville, IL
>>http://www.singalongalpacas.com
>>
>>
>>--- In Alpacasite@yahoogroups.com, "rchczc" <Radched@a...> wrote:
>>
>>
>>
>>
>>>I've also heard that Alpaca Magazine is no longer included in the
>>>membership price, but can't find anywhere about how to keep it
>>>
>>>
>>>
>>>
>>coming.
>>
>>
>>
>>
>>>Could someone fill me in - it wasn't in the boxes I found on the
>>>associate/farm member renewal form. Also, is it really $75?
>>>
>>>Heidi Christensen
>>>Graham WA
>>>
>>>
>>>
>>>--- In Alpacasite@yahoogroups.com, Tim Wilson <tpwilson2@a...>
>>>
>>>
>>>
>>>
>>wrote:
>>
>>
>>
>>
>>>>Pat & Sheila,
>>>>
>>>>It is a change in the program for 2006 (not required for those
>>>>
>>>>
>>>>
>>>>
>>in
>>
>>
>>
>>
>>>2005
>>>
>>>
>>>
>>>
>>>>like yourselves).
>>>>
>>>>
>>>>
>>>>
>>
>>
>>
>>
>>
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>Teresa Hall
>Castle Ranch Alpacas
>7874 Castle View Lane
>Redding, Ca. 96001
>(530)246-7205
>www.alpacanation.com/castleranch.asp
>richardandteresa@sbcglobal.net
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Teresa Hall
Castle Ranch Alpacas
7874 Castle View Lane
Redding, Ca. 96001
(530)246-7205
www.alpacanation.com/castleranch.asp
richardandteresa@sbcglobal.net

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