[AlpacaTalk] What kind of marketing do YOU do???
Does it talk all about you and your stuff--or does it talk about how their lives get better in some way with your animals and crafts?
The difference between seller-oriented marketing and customer-oriented marketing--IS DOLLARS IN YOUR POCKET!!!
Learn how! It's not that hard; it just takes know-how and practice.
"Marketing Farm Products: and how to thrive beyond the sidewalk"
Written for farmers by a farmer so you really can thrive beyond the sidewalk!!!
Reader comments:
"I think of you every time I post an ad. It's amazing what the switch from "self centered" ads to "client centered" ads does for one's business. Much better response. I bought a bunch of your books, but have not eked out the time to read them. But just your old blog alone was enough to get me on the right path of brevity, clarity and client centered ads. Just wanted to let you know and thank you for your help.
"I just wanted to let you know we had a small "run" on our farm. I have sold 13 animals in a week's time!!! I give you the credit for teaching me how to write interesting, customer oriented ads. The only advertising I did was on craigslist. I even had one customer tell me explicitly that I had a lovely, heart centered ad and that's why she called. Good ad writing and attention to creating flattering promotional photos is a winning combination. Well just wanted to brag and thank you for providing the tools to make our ads stand out! "It's been a while since I shot one of your seminars, but now I'm getting ready to teach a commercial production class. I'd like to use your Marketing Farm Products book as the textbook. When I told you it was probably the best, most clearly written book on marketing I've ever read, I meant it."(Videographer, Filmmaking Teacher)
Ellie Winslow, Gaylord, OR http://beyondthesidewalk.com
New Blog Coming: The Quirks and Whimsies of a Senior Homesteader
Author of five books for farmers and crafters
"Making Money With Goats" and a trilogy to make the small farm profitable.
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Posted by: Ellie Winslow <winslowellie@yahoo.com>
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posted by Chaddo at 1:04 PM
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