[AlpacaTalk] Is your website selling alpacas?
It used to be that you could sell alpacas easily, by doing some local
advertising, and having your farm listed in the Farm and Ranch Guide.
But those days are gone - over 80% of people researching alpacas turn
immediately to the Internet, and over 95% use the Web at some stage
to find local farms.
To take advantage of that it is critical that people not only have their
own farm website, but that they are pursuing a detailed Internet
marketing strategy. Just throwing up a website is next to useless -
there are hundreds of them out there already, all with a similar
structure, and few with any unique content. Anyone landing on those
pages is unlikely to stay more than a few seconds.
The key to success is to have the website fully optimized to perform
well in the search engine results pages, and then to have a consistent
campaign to attract qualified traffic. For the site to be effective, it
has to figure in the top ten results on the search engines - any lower
and virtually nobody will find it in the search results. To achieve that
critical positioning needs a carefully planned site, and an Internet
marketing strategy designed to take advantage of the Web 2.0
technologies and techniques.
Email me for details on how you can achieve this, or for a review of
your existing site.
Chris Lewis | Alpaca Advantage|
Telephone: (540) 635-5308 | Fax: (540) 635-7193
AlpacaAdvantage.
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posted by Chaddo at 9:51 AM
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